Product design · 0 to 1

Yedoo

An AI reading workspace I designed and built across iOS, iPadOS, macOS, and web. Reading, contextual questions, different perspectives, and creative output stay connected to the book.

Role: Product strategy · UX/UI · Design system
Scope: App preview · Landing page · Logo
Platforms: iOS · iPadOS · macOS · Web
Built with: Claude Code · Codex

My contribution

I led the product from strategy and interaction design through implementation, brand, and launch assets. I defined the design system, wrote the copy, and reviewed and refined the experience.

Discovery

Help readers stay with difficult ideas.

Yedoo began with a design question: how could a reading app help people work through a difficult idea while keeping the book in focus?

The design challenge

Storing a book is only the starting point. I wanted reading, reflection, and questions to feel like one continuous experience, without pulling attention away from the page.

The opportunity

Bring chat, summaries, different perspectives, and creation into the reading workflow, with the book as their shared context.

Design stance

Protect a calm reading experience. Make AI available when it helps readers go deeper, with the source passage still in view.

Process

Turn a broad concept into clear design rules.

AI help needed to be easy to reach without interrupting reading. I kept the book at the center, placed questions beside the passage, and gave discussion and creation their own entry points.

Give reading and AI distinct roles

The library and reader prioritize returning to the book. Chat, Minds, and Creations remain available as a separate layer, balancing access to AI with a focused reading experience.

Keep AI beside its source

I made questions contextual to a passage, so readers can move between the book and an explanation without losing their place.

Define the system before scaling

I connected type, components, and interaction rules through a shared design system, then adapted the layout to each platform's space and reading context.

Early AI-generated concept for the Creations web experience — **Starting concept**Claude Design supported exploration; I defined the navigation, interactions, copy, and system. Claude Code and Codex supported implementation.

Yedoo design system type tokens in Figma — **Design system**Reusable type and component rules connected through Figma MCP.

Product Design

Read, ask, discuss, and create.

Readers can ask about a passage, explore other perspectives, or create something from the book without starting over elsewhere.

Yedoo focused reader — Keep the book primary.
I kept navigation and reading tools close at hand while giving the text the most space.

Yedoo paragraph chat alongside the source passage — Keep questions in context.
I placed AI help beside the selected passage so readers can compare the response with its source.

Yedoo Great Minds selection — Make different perspectives available.
Great Minds lets readers explore an idea through multiple AI voices. Round Table gives that exchange a guided sequence.

Yedoo Creations gallery — Give reading a useful next step.
I brought images, videos, presentations, and mini-books into one gallery connected to the reader's library.

The details that connect the workflow

Book details and highlights support returning to a passage. Round Table guides a discussion from topic to exchange, while Creations carries book context into a new format.

Yedoo book detail with reading and understanding actions — A starting point for reading and exploration.
Book details bring the next reading action and tools for understanding into one place.

Yedoo reader with saved highlights — Keep useful passages easy to revisit.
Saved highlights stay alongside the reader, preserving the passage's context.

Yedoo Discover recommendations — Find the next book or idea.
Discover provides another entry point into the reading workflow.

Round Table topic selection — Start a Round Table with a question.
Topic selection gives the exchange a shared focus before choosing its participants.

Round Table mind selection — Choose the perspectives to explore.
Readers select AI voices for the discussion rather than receiving one undifferentiated response.

Round Table seating arrangement — Make the discussion structure visible.
The seating step establishes who is taking part before the exchange begins.

Round Table live discussion — Follow the exchange between perspectives.
A shared discussion view keeps the participants and their responses together.

Yedoo creation generation interface — Carry book context into a new format.
Generation extends the reading workflow into images, videos, presentations, and mini-books.

One system, adapted to each screen.

I adapted the same reading workflow to each device, changing density and navigation while keeping the product language consistent.

Yedoo macOS dashboard with reading progress and recommendations — **macOS · More context at once**A persistent sidebar keeps the library, reading progress, and AI tools within reach.

Yedoo library on iPad and iPhone — **iPadOS and iOS · A portable library**The same collection adapts from a spacious grid to a compact, touch-friendly view.

iOS

Prioritize returning to a book, reading, and listening on the go.

iPadOS

Use the extra space for browsing the library and creations.

macOS

Keep reading and understanding tools visible in one workspace.

Web

Support web reading and shareable highlights.

iOS experience

On a smaller screen, the experience prioritizes one task at a time: return to a book, read or listen, then open AI tools when needed.

Yedoo iOS library — Return to the library.
A compact collection view keeps books and the current reading session close at hand.

Yedoo iOS book detail — Choose the next action.
Book information and reading actions share one focused view.

Yedoo iOS reader — Give the page the screen.
Reading stays primary, with tools available without a persistent desktop sidebar.

Yedoo iOS Listen — Continue through listening.
A dedicated listening view adapts the book to an on-the-go reading context.

Yedoo iOS book chat — Open a question when needed.
Book chat brings AI into the mobile experience as a distinct task.

Yedoo iOS highlights — Revisit saved passages.
Highlights provide a focused route back to ideas captured while reading.

Yedoo iOS Discover — Explore beyond the current book.
Discover adapts browsing and recommendations to the phone's narrower view.

Yedoo iOS Creations — Take creations with the library.
Generated work remains accessible within the same mobile product.

Results

From concept to an iOS launch in one month.

I designed and built Yedoo, then launched the iOS app in one month. It is still early: I have not yet measured whether it improves understanding or brings readers back.

Timeline: 1 month
Delivered: Product, system, and brand
Launch: Live on iOS

Yedoo App Store preview showing the product identity, library, book detail, and reader — App Store visuals carried the same product identity from the app into its launch.

Yedoo AI Reader and Book Chat

Logo, product design, and launch assets by me.

Download on theApp Store

What I would test next

I want to know whether the AI helps people read, not just whether they use it.

Can readers check an answer against the passage, spot an unsupported claim, and get back to reading?
Is it clear that Great Minds offers AI-generated perspectives, not statements from the actual people?
After asking their first question, do readers return to the book? Do they come back to read again or reuse what they created?

Next case study

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Yedoo

My contribution

The design challenge

The opportunity

Design stance

Give reading and AI distinct roles

Keep AI beside its source

Define the system before scaling

Keep the book primary.

Keep questions in context.

Make different perspectives available.

Give reading a useful next step.

The details that connect the workflow

A starting point for reading and exploration.

Keep useful passages easy to revisit.

Find the next book or idea.

Start a Round Table with a question.

Choose the perspectives to explore.

Make the discussion structure visible.

Follow the exchange between perspectives.

Carry book context into a new format.

iOS

iPadOS

macOS

Web

iOS experience

Return to the library.

Choose the next action.

Give the page the screen.

Continue through listening.

Open a question when needed.

Revisit saved passages.

Explore beyond the current book.

Take creations with the library.

What I would test next

Keap Pay